Know Your Market

Shared Candidate Reports

Sent to members each October, these reports give admission offices an exact picture of where (to which other schools) last year’s students sent their SSAT scores.

In other words, for all students who requested that a test score be sent to your school during the previous testing season, SSATB provides a study showing all the other schools to which these test takers also sent their scores. Designed to offer a competitive perspective, shared tester reports provide admission professionals with additional contextual data which not only inform the admission process, but also assist the admission office in communicating a school’s unique character and benefits vis-à-vis its competition.

Market Reports

Market Reports, based on the Mosaic cluster system of identifying groups of like consumers, can help schools understand their tapped and untapped student markets. Mosaic Reports answer four important questions:

  • Who are current/potential customers?
  • What are their lifestyles like?
  • Where do they live (and where can I find more like them)?
  • What media is best to reach them?

The report includes:

  • Data on your SSAT overlaps: students who sent scores to your school and at least one other school
  • Your SSAT score averages
  • Your Score Report Volumes
  • A multi-year perspective on the number of score reports sent to all SSATB member schools in your region
  • Census data on the top 5 neighborhoods in your state containing 09-10 SSAT test‐takers
  • For U.S. members, the report also shows a breakdown of score reporters to your school in MOSAIC terms. MOSAIC is geodemographic segmentation system that defines 12 major socio‐economic cohorts and 60 major population clusters defined by similar backgrounds, interests, values, and consumer habits.

    View a sample report.

Regional Reports

A Market Report for regional groups of schools can help inform collaborative marketing efforts. This type of report not only provides information and analysis about the current shared candidate pool but offers specific recommendations for next steps. Imagine fine-tuning your regional association website knowing who your audience is, advertising in specific publications that you know your target audience reads, or knowing in which zip codes you can find more students like the ones you are seeking…

Shared Candidate Report (View a sample)

The Admission Search Initiative

Pencils

Looking for some new faces? If you feel that your current marketing efforts just aren’t reaching the number of qualified families that live in your area, you need the Admission Search Initiative. The Admission Search Initiative was developed to provide eligible schools with the names and addresses of families that are selected by the characteristics that make them most likely to enroll.

We combine data supplied by each school with SSAT methodologies based on more than three years of research, with the goal of maximizing your marketing and recruitment resources.

For more information on the Admission Search Initiative, please contact Linda Hofmann, SSATB Research Analyst: .