You know the pieces: search engines, adwords, QR codes, inquiry forms. But how do you put them together and measure the effectiveness of your efforts? Join Silverpoint's Andrew McKenzie and Red Abbott as they discuss the best way to optimize your admission efforts in this SSATB-sponsored webinar.

The goal of the webinar is to help focus your energy this admissions season by providing actionable information on:

• How search engines rank your site and how to make sure people who are looking for you can find you
• How to use Google AdWords and Facebook ads and track their effectiveness
• What might stop a website visitor from finding and completing an inquiry form
• What you should be measuring and what to do with the information
• How you can leverage the convergence of print, mobile and web technologies to drive inquiries

Click here to download a pdf of the presentation