Developing a successful communication plan that will stand the test of time and articulate core messages is essential to the success of your admission office. From the very first contact your school has with a prospective student, effective and engaging communications are essential to establishing a relationship and maintaining interest. 

Tom Sheppard, Director of Admission at Stevenson School (CA), provides this ALC-sponsored nuts-and-bolts discussion of the elements that must be included and how to develop messaging that conveys your school's unique personality and goals.

Click here for the PDF file of this webinar presentation.

Links to the two videos Tom showcased are :

http://vimeo.com/14864648

http://www.youtube.com/watch?v=NSmiy_EkeFE&context=C3dec495ADOEgsToPDskJc4MBpY-coMrXPk0DzeVbt