About Me

I’m a content marketer, strategist and copywriter who now works solely with independent and private schools, colleges and universities to create and share stories their audiences will love.

I like to say I’ve been content marketing since the 6th grade. That’s when my friends and I started a neighborhood newspaper to report on major block news (like, who was getting a new pool) and advertise our babysitting services. In effect, we were building our babysitting authority with content. And it totally worked.

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The Hidden Benefits of The Character Skills Snapshot

Should your child take the Snapshot? Learn how this character assessment is much more than a private school admission tool.

The Snapshot
Feb 12, 2021

Waitlisted for Private School: What You Should Know

What does it really mean when your child is waitlisted at their top-choice private school? What are your options? How long will you wait? Learn more here!

Waitlist
Feb 1, 2021

How to Make the Most of Private School Revisit Days

Before deciding upon a private school, it's a great idea to attend their admission revisit days. Here's how to gain new insight through these events.

Revisit Days
Jan 15, 2021